4.5 million
Social Commerce Users
Number of active social commerce users in Cameroon in 2026
25%
Market Penetration
Percentage of internet users engaging in social commerce
USD 150
Average Spending per User
Average monthly expenditure on social commerce platforms
68%
Trust Level
Proportion of consumers trusting social commerce transactions
63%
Mobile Payment Adoption
Percentage of social commerce transactions completed via mobile payments
Cameroon's social commerce landscape continues to grow rapidly, with 4.5 million users actively participating in online buying and selling. The increasing trust level of 68% indicates a shift towards more secure and reliable platforms, fostering higher consumer confidence. Mobile payments dominate transactions, reflecting widespread smartphone usage and digital financial inclusion across urban and rural areas.
Despite the positive growth, challenges remain in building full consumer trust and combating online fraud. Efforts to enhance platform security and digital literacy are key to sustaining the upward trajectory. The average monthly spend of USD 150 underscores the significant role social commerce plays in Cameroon’s retail economy, paving the way for further digital transformation.
Frequently Asked Questions
What factors influence trust in social commerce in Cameroon?
Factors include platform security, reviews, seller reputation, and digital literacy initiatives that improve consumer confidence.
How is mobile payment adoption impacting social commerce growth?
Mobile payments facilitate seamless transactions, increasing convenience and trust, which accelerates social commerce adoption in Cameroon.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.