Cameroon's social commerce landscape in 2026 shows a steady growth with a return rate of 7.5%, indicating improved seller policies and customer satisfaction. The total revenue from social commerce has reached USD 1.2 billion, reflecting increased consumer trust and platform adoption. With over 4.3 million active users, social commerce continues to be a vital part of Cameroon’s digital economy.
The preference for platforms like Facebook Marketplace highlights the importance of familiar and accessible channels for Cameroonian consumers. The average order value of USD 35 suggests a focus on affordable, everyday products. While return rates remain moderate, ongoing improvements in logistics and customer service are expected to further enhance the social commerce experience in Cameroon.