In 2026, social commerce in Cameroon continues its rapid growth, with nearly 4.8 million active users engaging in digital buying and selling. Mobile payment adoption has surged, accounting for 65% of transactions, driven by increased smartphone penetration and improved internet infrastructure. The average transaction value remains modest but steadily rising, reflecting broader economic participation in digital markets.
The social commerce ecosystem in Cameroon is becoming more sophisticated, with platforms integrating secure payment gateways and local currency options. As more consumers embrace digital payments, merchants are expanding their online offerings. This trend is expected to boost overall economic activity, increase financial inclusion, and foster a more vibrant digital economy across urban and rural regions.