In 2026, Cameroon's email unsubscribe rate stands at approximately 2.8%, reflecting improved targeting and personalization efforts. Open rates are around 18.5%, indicating moderate engagement levels, while click-through rates are at 4.2%, showcasing potential for better content strategies. The country’s email list continues to grow at about 7.5% annually, driven by increased digital adoption and mobile internet access. Overall, email marketing remains a valuable channel for businesses in Cameroon, with notable improvements in user engagement.
The average ROI per email campaign in Cameroon is estimated at $45, signifying a positive return for marketers leveraging email channels. As digital literacy and smartphone penetration increase, companies are investing more in tailored email campaigns to boost customer retention and conversions. Despite some challenges with spam filters and inbox competition, the outlook for email marketing in Cameroon remains promising, especially with ongoing technological advancements and expanding internet infrastructure.