Email Marketing Statistics in Cameroon (2026)

By 2026, Cameroon has seen a significant increase in email users, reaching approximately 9 million, driven by expanding internet access and mobile device adoption. Email marketing remains a vital channel for local businesses, with nearly two-thirds of marketers implementing personalized segmentation strategies to better target consumers. The open rate of 45% indicates a heightened engagement level compared to previous years, reflecting improved content relevance and tailored messaging.

The click-through rate of 8.3% demonstrates that email campaigns are effectively driving user actions, contributing to a notable ROI of around $45 per dollar spent. As digital literacy grows, more companies are leveraging segmentation to optimize campaign performance. Overall, email marketing's role in Cameroon’s digital strategy is set to strengthen, fostering deeper consumer relationships and boosting local commerce initiatives.