Cameroon's affiliate marketing landscape in 2026 shows steady growth, with spending reaching approximately USD 45 million. The sector accounts for around 12% of the digital advertising budget, reflecting increasing digital adoption. The number of active affiliate marketers has grown to over 3,200, indicating a vibrant and expanding online marketing community. The average commission rate remains competitive at 8%, incentivizing affiliates across various niches.
E-commerce sales driven by affiliate marketing now total about USD 27 million, emphasizing its importance in online shopping. The rising digital literacy and smartphone penetration in Cameroon are fueling this growth, creating more opportunities for local businesses and marketers. As internet access improves, affiliate marketing is expected to become a key driver of digital commerce and advertising revenue in the country, supporting economic diversification efforts.