Cameroon's digital landscape is rapidly expanding, with affiliate marketing playing a key role. The average cookie duration of 30 days encourages longer-term partnerships, boosting merchant revenues. E-commerce revenues are projected to reach USD 220 million, reflecting growing consumer trust and internet penetration. Digital advertising spends continue to rise, signaling increased investments in online marketing channels in 2026.
The 12% growth rate in affiliate marketing highlights Cameroon’s expanding online economy. With 35% of the population engaging in online shopping, businesses are leveraging affiliate programs to reach new customers. The increasing digital adoption is expected to further enhance the effectiveness of affiliate campaigns and drive sustainable e-commerce growth across the country.