Cameroon's affiliate marketing landscape in 2026 shows a steady growth with an average commission rate of 8.5%, reflecting increased competition and digital engagement. The total digital advertising expenditure has reached approximately USD 150 million, driven by rising mobile usage and e-commerce activities. With 45,000 active affiliate marketers, the market continues to expand as more local businesses leverage affiliate channels for sales growth.
E-commerce revenue in Cameroon has surged to USD 320 million, supported by improved internet infrastructure and smartphone adoption. Mobile internet penetration at 65% has enabled wider consumer reach, fostering a vibrant affiliate ecosystem. These trends highlight the country's emerging digital economy and the increasing importance of affiliate marketing as a key sales driver in 2026.