By 2026, social media usage in Cambodia has surged to over 9 million users, driven by increased smartphone adoption and internet accessibility. The penetration rate reaching 55% indicates a broad digital engagement across urban and rural areas, fueling new marketing opportunities for local and international brands. Facebook remains dominant, but emerging platforms are gradually gaining traction among younger demographics.
Advertising investments in social media have grown significantly, totaling approximately USD 150 million. Businesses increasingly leverage targeted ads and influencer collaborations to reach consumers, reflecting Cambodia's rapid digital transformation. As social media continues to evolve, it will play a vital role in shaping consumer behavior and commerce in Cambodia's dynamic economy.