In 2026, Cambodia's social media engagement rate has risen to approximately 4.8%, reflecting increased user interaction and content consumption. Facebook remains the dominant platform, capturing the largest share of active users and engagement. With nearly 9.2 million monthly active users, social media continues to be a vital channel for businesses targeting the Cambodian market.
The average user spends over two hours daily on social media, indicating high dependency on digital platforms for communication and entertainment. Digital advertisers are investing heavily, with USD 320 million allocated to social media marketing. This trend underscores the importance of social media strategies for brands seeking growth and visibility in Cambodia's expanding digital economy.