By 2026, social commerce in Cambodia has grown significantly, reaching over $1.2 billion in revenue. Nearly half of the online population actively engages in social shopping, driven by increased smartphone penetration and improved internet access. Cambodian consumers now show high trust levels in social commerce platforms, which has contributed to sustained market growth and more seller participation.
The average monthly expenditure per social commerce user has increased to $35, reflecting growing confidence and convenience in online shopping. The marketplace has expanded with approximately 150,000 active sellers, creating diverse options for consumers. This trend indicates a maturing digital economy where social media and e-commerce are deeply integrated, fostering economic opportunities across the country.