By 2026, Cambodia's social commerce influencer market has seen significant growth, reaching nearly USD 950 million. The rise in the number of active influencers, now over 12,500, reflects increased digital engagement and e-commerce adoption. Mobile commerce dominates, with close to 78% of transactions happening on smartphones, driven by widespread mobile internet access and affordable devices. Influencers play a crucial role in shaping consumer purchasing habits, especially among younger demographics.
The influencer-driven social commerce sector in Cambodia is expected to continue expanding at a 25% growth rate annually. This growth is fueled by improved internet infrastructure, expanding social media platforms, and a rising middle class with greater disposable income. Brands increasingly leverage influencers to reach niche audiences, making social commerce a vital component of Cambodia’s retail landscape. Continued digital adoption will further boost these figures in the coming years.