Social Commerce Statistics in Cambodia (2026)

Cambodia's social commerce sector is rapidly expanding, driven by increased smartphone usage and improved internet access. With a conversion rate of approximately 4.8%, consumers are increasingly turning to social media platforms for shopping, contributing to over $620 million USD in sales in 2026. The majority of transactions are conducted via mobile, reflecting the country's mobile-first digital culture, and the average order value indicates growing consumer confidence.

As the social commerce landscape matures, Cambodian businesses are leveraging targeted advertising and influencer marketing to boost engagement. The high mobile share suggests that optimizing mobile shopping experiences will be critical for future growth, with social commerce expected to continue being a vital component of the country's e-commerce ecosystem.