Cambodia's digital advertising landscape in 2026 shows a steady increase in PPC conversion rates, reaching approximately 3.8%. Total ad spend is estimated at USD 150 million, reflecting growing digital engagement among consumers and businesses. The average CPC remains competitive at around USD 0.45, with mobile devices accounting for nearly three-quarters of ad traffic, emphasizing mobile-first marketing strategies.
The number of active digital advertisers continues to grow, with over 12,500 businesses investing in PPC campaigns. This expansion is driven by increased internet penetration and e-commerce adoption. As the digital economy matures, companies are leveraging targeted ads to reach consumers more effectively, fostering a more vibrant and data-driven marketing environment across Cambodia.