Cambodia's PPC advertising expenditure has seen steady growth, reaching approximately USD 85 million in 2026. Most businesses prioritize mobile platforms, accounting for 76% of PPC traffic, reflecting high mobile internet penetration. The average monthly PPC budget per business is around USD 2,200, indicating increased investment in digital marketing and competitive ad placements.
The adoption of PPC strategies is widespread, with about 68% of Cambodian companies actively utilizing paid search advertising. The average click-through rate has improved to 4.3%, showcasing more targeted and effective ad campaigns. This trend underscores Cambodia's rapid digital adoption and the importance of PPC in reaching consumers effectively.