Nano-Influencer Growth Statistics in Cambodia (2026)

In 2026, Cambodia's nano-influencer landscape is projected to reach around 150,000 active users, reflecting the country's growing digital engagement and social media penetration. These influencers, with smaller but highly engaged audiences, are increasingly favored by brands for authentic outreach. The average engagement rate of 8.5% surpasses traditional advertising, emphasizing their effectiveness in local marketing strategies.

The influencer marketing industry in Cambodia is valued at approximately $45 million USD, with brands allocating about $20 million USD annually to nano-influencer collaborations. This trend demonstrates a shift toward grassroots digital influence, where small-scale influencers drive significant brand awareness. As digital adoption accelerates, the sector is expected to expand further, fostering more personalized and community-driven marketing approaches.