Influencer Marketing Statistics in Cambodia (2026)

Cambodia's influencer marketing sector is rapidly expanding, with over 8,200 active influencers contributing to a market valued at USD 150 million. Despite growth, the industry faces challenges from influencer fraud, with an estimated 12.5% of followers being fake, which can undermine campaign effectiveness and brand trust. The average engagement rate remains healthy at 4.8%, reflecting increasing genuine user interaction.

The widespread adoption of influencer marketing is evident, with 35% of brands integrating it into their advertising strategies. This growth is driven by increased internet penetration and social media usage among Cambodians. However, maintaining authenticity and combating fraud will be critical for sustained success, prompting platforms and brands to implement more sophisticated verification methods and transparent practices.