Cambodia's email unsubscribe rate remains low at 0.75%, reflecting high engagement and effective targeting. The open rate of 21.3% suggests Cambodian consumers are increasingly receptive to personalized email content, helping brands build stronger relationships. Marketers are optimizing email designs for mobile devices, which now account for nearly 70% of email views, further boosting engagement metrics.
With an ROI of €4.50 per €1 invested, email marketing continues to be a cost-effective strategy for Cambodian businesses. The click-through rate of 3.2% indicates room for improvement, especially through richer content and interactive elements. As digital literacy grows, companies are leveraging data-driven campaigns to enhance customer retention and boost sales in Cambodia's growing digital economy.