Digital Advertising Statistics in Cambodia (2026)

Cambodia's digital ad market is experiencing rapid growth, with a total spend reaching USD 350 million in 2026. The majority of this budget is allocated to mobile and social media advertising, reflecting high smartphone penetration and social media usage among the population. This trend indicates a shift from traditional to digital channels, driven by increased internet access and digital literacy in urban and rural areas.

Advertisers in Cambodia are increasingly focusing on targeted campaigns, utilizing data analytics to reach specific demographics. As digital infrastructure improves, we expect continued expansion in programmatic advertising and influencer marketing. The rising CTR suggests that consumers are engaging more with online ads, making digital advertising a vital component of marketing strategies for local and international brands.