Digital Advertising Statistics in Cambodia (2026)

Cambodia's digital advertising sector continues to expand rapidly, with total ad spend reaching approximately $150 million in 2026. The growth is driven by increased internet penetration and mobile device usage, making digital marketing a vital component for brands targeting local consumers. However, the industry faces significant challenges from digital ad fraud, which accounts for an estimated 12% of all digital ad impressions, leading to substantial financial losses.

Ad fraud in Cambodia predominantly affects mobile advertising, which constitutes about 60% of the total digital ad spend. Campaigns are increasingly targeted towards the country's youth and urban populations, with about 65% of Cambodians now exposed to digital advertising. To combat fraud, companies are investing in advanced verification tools, but ongoing efforts are needed to ensure the integrity of digital marketing investments.