7.2 million
Number of internet users
Cambodia’s internet user base has grown significantly, reaching 7.2 million in 2026, driven by increased mobile penetration.
85%
Mobile device usage percentage
Most Cambodians access the web via smartphones, with mobile devices accounting for 85% of web traffic in 2026.
68%
Cross-device tracking adoption rate
Over two-thirds of digital marketers in Cambodia now utilize cross-device tracking tools to enhance user insights.
4 minutes 10 seconds
Average session duration
Users spend an average of 4 minutes and 10 seconds per session, indicating improving engagement levels.
$150 million
Online advertising spend (USD millions)
Digital advertising expenditure has surged to $150 million, reflecting increased investment in targeted marketing.
Cambodia’s digital ecosystem in 2026 is marked by rapid mobile adoption, with 85% of web traffic originating from smartphones. This shift emphasizes the importance of cross-device tracking to understand user journeys across multiple platforms effectively. Marketers are leveraging these insights to optimize campaigns and increase ROI, especially in a landscape with rising online advertising budgets.
The rise in internet users and mobile device usage has transformed how brands connect with consumers. As cross-device tracking becomes more mainstream, businesses can better attribute conversions and enhance personalization efforts, resulting in more effective marketing strategies. This evolution marks a significant step toward a more mature digital marketing environment in Cambodia.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.