In 2026, Cambodia's influencer marketing landscape continues to expand, with approximately 2,500 active brand ambassadors driving brand awareness. Engagement rates remain strong at around 4.8%, reflecting increasing audience trust and content quality. Digital ad spend on influencer campaigns has reached an estimated USD 35 million, indicating significant investment from local and international brands.
Most Cambodian brands are recognizing the value of influencer collaborations, with 65% having dedicated ambassador programs. The influencer ecosystem is dominated by around 1,200 personalities with over 100,000 followers, primarily on Facebook and TikTok, targeting the country's youthful demographic. This trend underscores the growing importance of digital influence in Cambodia's marketing strategies.