Cambodia's affiliate marketing ecosystem continues to grow rapidly, with an average commission rate of 8.5%. The increasing digital penetration, now at 78%, fuels e-commerce expansion, making affiliate marketing a lucrative avenue for both marketers and brands. The total e-commerce revenue is projected to reach USD 2.1 billion in 2026, highlighting the sector's significance in the country's economy.
The rise of mobile commerce, accounting for 65% of transactions, reflects Cambodia's shifting consumer behavior towards smartphones. With 150,000 active affiliate marketers, the industry is becoming more competitive and innovative. Businesses are increasingly leveraging affiliate partnerships to reach broader audiences, boosting sales and brand visibility in Cambodia's evolving digital landscape.