2.3 million
Social Commerce Users
Number of active social commerce users in Burundi
USD 35 million
Monthly Transaction Volume
Total value of social commerce transactions monthly
68%
Digital Payment Adoption Rate
Percentage of social commerce users utilizing digital payments
1.8 million
Mobile Payment Users
Number of users engaging in mobile-based social commerce payments
USD 15.20
Average Transaction Value
Average amount spent per social commerce transaction
Burundi's social commerce landscape in 2026 shows rapid growth with over 2.3 million active users, reflecting increased internet accessibility and mobile penetration. Digital payments dominate transactions, driven by the widespread use of mobile money platforms, which account for nearly 68% of user activity.
The monthly transaction volume reaching USD 35 million underscores the expanding e-commerce ecosystem. With an average transaction of USD 15.20, small to medium-sized purchases are prevalent, indicating a shift towards digital retail and financial inclusion efforts across urban and rural areas.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.