Burundi’s SaaS industry is experiencing steady growth, with projected revenues reaching USD 45 million in 2026. The industry is driven by increased digital literacy and the government’s push towards digital transformation. Despite a relatively low digital penetration rate of 38%, local businesses are adopting SaaS solutions at a faster pace, fostering a competitive landscape of 24 providers offering diverse services.
Customer retention remains a challenge, with an average churn rate of 12.4%. This indicates room for improvement in customer engagement and service quality. The typical subscription cost of USD 7.20 per month makes SaaS solutions accessible to small and medium enterprises, further fueling industry expansion and digital adoption across sectors in Burundi.