In 2026, Burundi's PPC landscape shows a modest conversion rate of 1.8%, reflecting the country's ongoing digital growth and increasing internet penetration. The total digital ad spend is projected at USD 12 million, with mobile advertising accounting for the majority share of 65%, emphasizing the shift towards mobile-first marketing strategies.
Advertisers in Burundi are benefiting from an average CPC of USD 0.45, which remains affordable for local businesses. The growth in active digital advertisers, now totaling around 350, indicates a rising adoption of online marketing, despite infrastructural challenges. As digital literacy improves, these metrics are expected to continue climbing, boosting overall online engagement and sales.