1.2 million
Pinterest User Base
Estimated Pinterest active users in Burundi, reflecting growing social media engagement.
USD 4 million
Social Commerce Revenue
Projected revenue from social commerce transactions via Pinterest in Burundi for 2026.
USD 45
Average Purchase Value
Average amount spent per transaction on Pinterest shopping in Burundi in 2026.
65%
Mobile Shopping Penetration
Percentage of Pinterest shopping transactions made via mobile devices in Burundi.
12%
Influencer Engagement Rate
Share of users engaging with Pinterest influencers promoting products in Burundi.
Social commerce on Pinterest in Burundi is experiencing rapid growth, driven by increased internet access and smartphone usage. The estimated 1.2 million active users are engaging more with shopping features, leading to an expected USD 4 million in sales in 2026. Mobile shopping dominates, with 65% of transactions occurring on smartphones, reflecting the country's mobile-first digital landscape.
Influencer marketing is also gaining traction, with a 12% engagement rate among users, boosting product discovery and sales. As digital infrastructure improves, we expect Pinterest to become a key platform for e-commerce in Burundi, supporting local businesses and entrepreneurs to reach wider audiences efficiently and affordably.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.