Brunei's digital landscape in 2026 sees a high YouTube penetration rate of 78%, reflecting widespread video consumption among its population. The average user spends around 18 hours monthly on YouTube, indicating strong engagement. Social media advertising continues to grow, with B$45 million allocated to digital ads, primarily on YouTube and Facebook, targeting the youth and urban demographics.
Influencer marketing remains a key strategy, with B$12 million invested in influencer collaborations to promote products and brands. The total social media user base exceeds 920,000, demonstrating the country's digital maturity. Businesses leverage these platforms for brand awareness, especially through video content, which is highly effective in Brunei’s digital marketing ecosystem.