Brunei's affiliate marketing industry has experienced significant growth, with over 12,500 active marketers by 2026. The sector's revenue has reached USD 45 million, driven by increased digital adoption and online shopping penetration. The top affiliate network holds a 35% market share, indicating a competitive landscape with diverse players. Marketers benefit from an average commission of USD 75 per sale, incentivizing performance-based marketing strategies.
The country's digital ad spend dedicated to affiliate marketing now exceeds USD 60 million, reflecting robust investment in online advertising. As internet penetration and mobile device usage surge, more brands are leveraging affiliate networks to reach consumers effectively. This growth supports economic diversification efforts and highlights the increasing importance of digital channels in Brunei's market ecosystem.