650,000
Total social media users
Brunei's population with active social media accounts in 2026
87%
Social media penetration rate
Percentage of internet users using social media platforms in Brunei
2 hours 15 minutes
Average daily social media usage per user
Average time spent daily on social media by Brunei users
$45 million USD
Social media advertising spend
Projected annual social media marketing expenditure in Brunei in 2026
Instagram
Top social media platform
Most popular social media platform among Brunei users in 2026
The high social media penetration rate and usage time highlight Brunei's advanced digital culture. Marketers focus on targeted campaigns on Instagram and other platforms, leveraging the high engagement levels. As the digital landscape evolves, companies in Brunei are expected to innovate with new content strategies and social commerce, further integrating social media into everyday life and commerce.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.