By 2026, social commerce in Brunei has seen significant growth, with over 620,000 users actively engaging in digital transactions. The total transaction volume is expected to reach BND 520 million, reflecting increasing consumer trust and digital payment infrastructure. Digital wallets are the dominant payment method, with a penetration rate of 78%, facilitating seamless shopping experiences on social platforms.
The average transaction size remains modest at BND 45, but the high mobile payment penetration of 85% indicates strong consumer preference for convenient, on-the-go payments. Businesses leveraging social commerce are capitalizing on this trend, enhancing customer engagement and expanding their digital footprint in Brunei’s evolving e-commerce landscape.