By 2026, Brunei boasts a 96% mobile penetration rate, emphasizing the country's high mobile device adoption. SMS marketing remains a top channel, with 89% of users reachable via text messages, reflecting its effectiveness in customer engagement. The average response rate of 7.5% indicates strong user interaction, making SMS a vital tool for local businesses aiming for direct communication.
Digital advertising expenditure on mobile platforms has grown significantly, reaching Br$120 million (USD$88 million). With 72% of companies leveraging SMS campaigns, businesses recognize its impact on sales and customer loyalty. As mobile usage continues to rise, SMS marketing will likely remain a cornerstone of Brunei's digital growth strategy, emphasizing personalized and immediate communication channels.