Brunei's e-commerce sector has seen significant growth in 2026, with over 1,200 active Shopify stores. The majority of these stores are optimized for mobile devices, reflecting the country's high smartphone penetration. The average monthly visitors per store reaching 15,000 indicates a thriving online shopping environment driven by digital adoption and increasing consumer trust in online transactions.
The prevalent use of Shopify and other CMS platforms showcases Brunei’s digital maturity. With an average transaction value of BND 150, consumers are engaging in meaningful online purchases. E-commerce infrastructure improvements and digital payment options continue to fuel growth, positioning Brunei as a competitive market in Southeast Asia's digital economy.