In 2026, Brunei's search engine landscape remains predominantly dominated by Google, capturing over 94% of the market share. The widespread use of mobile devices continues to influence search behaviors, with 81% of searches occurring on smartphones. Smaller engines like Bing and DuckDuckGo are gradually gaining traction, driven by privacy concerns and regional preferences.
Digital adoption in Brunei has increased, with internet penetration reaching 89%. As more users rely on search engines for daily information, local businesses are optimizing their online presence. The dominance of Google reflects global trends, but regional and privacy-focused search engines are carving out niche segments, indicating a diversifying search environment.