Brunei's SaaS sector has seen significant growth, with a 12.5% free trial conversion rate indicating strong market engagement. The total SaaS revenue of USD 85 million reflects increased digital transformation among businesses and government sectors. The rising number of SaaS users, now totaling 340,000, underscores the country's expanding digital footprint and reliance on cloud solutions.
Monthly SaaS spending per user has increased to USD 250, showing enhanced willingness to invest in digital tools. Additionally, 45 new SaaS companies launched in 2026 demonstrate a vibrant startup environment. This growth is driven by government initiatives promoting digital infrastructure and the private sector's shift to cloud-based services.