Brunei's mobile payment ecosystem has seen rapid growth, with 1.5 million users in 2026, reflecting high smartphone penetration and digital literacy. Digital wallets are widely adopted, reaching 65% of smartphone users, driven by convenience and government support for cashless initiatives. Mobile commerce is a significant contributor to the economy, generating USD 250 million in revenue, indicating strong consumer trust and active engagement in mobile shopping.
Mobile marketing continues to expand its reach, with 78% of mobile internet users exposed to targeted campaigns. Businesses leverage SMS, app notifications, and social media to engage consumers effectively. The increasing adoption of mobile payments and marketing strategies suggests a shift towards a more digital-first economy in Brunei, promising further growth in digital financial services and personalized marketing approaches.