45%
Video Marketing Penetration
Percentage of Brunei businesses using video marketing in 2026
2.8 minutes
Average Video View Duration
Average length of videos watched by Brunei consumers in 2026
78%
Mobile Video Consumption
Proportion of videos viewed on mobile devices in Brunei in 2026
$65 million SGD
Video Advertising Spend
Annual expenditure on video ads in Brunei in 2026
88%
Social Media Video Usage
Percentage of social media users engaging with video content in Brunei in 2026
In 2026, Brunei has seen a significant increase in video marketing adoption, with nearly half of local businesses utilizing video to engage audiences. Mobile video consumption dominates, reflecting high smartphone penetration and digital connectivity. This shift has led to increased investment in video advertising, emphasizing the importance of visual content in marketing strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.