Brunei's digital advertising market has seen steady growth, with total spend reaching USD 25 million in 2026, driven by increased internet penetration and mobile usage. The 12.5% growth rate reflects a shift towards online channels, especially among younger demographics. Digital advertising now accounts for 65% of all advertising efforts, emphasizing its importance for local businesses looking to expand their reach in a digital-first economy.
The average cost per click remains competitive at USD 1.20, facilitating small and medium enterprises' entry into digital campaigns. With over 3,200 campaigns launched this year, brands are investing heavily in targeted advertising to maximize engagement. As digital infrastructure continues to improve, Brunei is poised for further expansion in digital ad spend, aligning with regional digital trends and consumer behaviors.