In 2026, Brunei is experiencing a steady rise in affiliate marketing, with a significant 12.5% share of total digital traffic. The total digital advertising spend is projected to reach $45 million USD, reflecting increased investments in online growth strategies. E-commerce revenues continue to grow, driven by effective affiliate campaigns that leverage mobile platforms and targeted content.
This growth indicates a maturing digital economy in Brunei, with mobile devices dominating affiliate traffic at 68%. The average conversion rate of 4.2% demonstrates improving effectiveness of affiliate marketing efforts. Businesses are increasingly recognizing the value of affiliate channels, contributing to a robust digital ecosystem that supports local and regional commerce.