Brunei's affiliate marketing scene is experiencing steady growth in 2026, driven by increased internet penetration and smartphone usage. The estimated 12,500 active marketers are generating approximately $120 million in revenue, reflecting the nation's expanding digital economy. Affiliate programs are attracting more local entrepreneurs, with an average commission rate of 7.5%, incentivizing higher engagement and performance.
The digital ad spend has reached $45 million, indicating robust investment in online marketing channels. As more businesses recognize the potential of affiliate marketing, participation rates are climbing, with nearly one in five digital marketers involved in affiliate programs. This growth signifies Brunei's transition towards a more digitally mature economy, fostering new opportunities for marketers and consumers alike.