Brunei's affiliate marketing landscape in 2026 continues to thrive with a significant 68% mobile share, driven by widespread smartphone adoption and improved internet infrastructure. The total affiliate revenue has reached approximately RM 150 million (USD 33 million), reflecting increased digital engagement among consumers. The number of active marketers has grown to over 5,200, showcasing a robust community leveraging mobile platforms for promotions and sales.
Mobile app utilization remains high, with 85% of affiliates using mobile apps to reach audiences, indicating a shift towards mobile-first strategies. The average commission rate stands at 12%, aligning with regional standards and incentivizing quality content creation. Overall, Brunei's digital economy is increasingly reliant on mobile-driven affiliate marketing, promising further growth and innovation in this sector.