Brunei's affiliate marketing landscape in 2026 continues to expand, driven by high digital engagement and increasing e-commerce adoption. With an average commission rate of 12.5%, affiliates are incentivized to promote local and international brands, boosting the sector's revenue to approximately BND 45 million. The growing number of active marketers and rising online shopping penetration reflect a mature digital economy, offering ample opportunities for new entrants.
The average monthly earnings indicate a steady income stream for affiliates, with most earning around BND 540. Government initiatives supporting digital businesses and improved internet infrastructure contribute to this growth. As Brunei's digital economy matures, affiliate marketing is expected to play an even more significant role in the country's retail and advertising sectors, fostering local entrepreneurship and international collaborations.