Workflow Automation and Marketing Automation Statistics in Brazil (2026)

Brazil has seen a significant rise in marketing and workflow automation, with nearly half of its businesses adopting these technologies by 2026. The investment levels have increased steadily, reflecting a growing recognition of automation's impact on efficiency and customer engagement. Companies across sectors are leveraging automation tools to streamline operations and personalize marketing efforts, leading to measurable improvements in ROI.

The rapid growth in automation adoption is driven by increased digital maturity and competitive pressures. Small and medium enterprises are catching up with larger corporations, adopting cost-effective solutions to enhance productivity. As automation becomes integral to business strategy, Brazil is positioning itself as a key player in Latin America's digital transformation landscape.