25 million
Pinterest Users in Brazil
Number of active Pinterest users engaging with shopping features in Brazil
R$ 5.2 billion (approx. USD 1 billion)
Social Commerce Revenue
Brazilian social commerce sales driven through Pinterest in 2026
R$ 250 (approx. USD 48)
Average Purchase Value
Average amount spent per transaction on Pinterest shopping in Brazil
35%
Percentage of Users Shopping
Pinterest users in Brazil who have made a purchase via social commerce features
20% annually
Growth Rate of Pinterest Shopping
Year-over-year increase in Pinterest-driven social commerce in Brazil
Brazil's Pinterest user base has grown significantly by 2026, with 25 million active users engaging with shopping content. The platform has become a key social commerce channel, generating approximately R$ 5.2 billion in sales. The average transaction value remains around R$ 250, reflecting the popularity of fashion, home decor, and beauty products among Brazilian consumers.
The social commerce landscape on Pinterest continues to expand rapidly, with a 20% annual growth rate. Nearly 35% of active users have made purchases via Pinterest, showing increased trust and platform integration. This trend indicates a shift towards digital shopping and highlights Pinterest's role in Brazil's evolving e-commerce ecosystem.
Frequently Asked Questions
How has Pinterest impacted e-commerce in Brazil?
Pinterest has become a major driver of social commerce in Brazil, influencing purchasing decisions and increasing online sales across various categories.
What are the popular product categories on Pinterest in Brazil?
Fashion, home decor, beauty, and DIY crafts are among the top categories driving social commerce sales in Brazil.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.