Marketing Automation Statistics in Brazil (2026)

Brazil's marketing automation landscape continues to expand rapidly, with nearly half of companies integrating automation tools into their campaigns by 2026. The increased investment reflects a strong shift towards data-driven marketing strategies aimed at improving customer engagement and operational efficiency. The robust ROI highlights the effectiveness of automation in Brazil's diverse and competitive digital economy.

The surge in active users and adoption rate indicates a maturation of Brazil's digital marketing ecosystem. Small and medium enterprises are increasingly adopting automation to scale their outreach, while large corporations leverage advanced analytics for personalized marketing. As the market grows, local providers are expanding their offerings to cater to this burgeoning demand, fostering innovation across the sector.