Interactive Video Marketing Statistics in Brazil (2026)

Brazil's digital marketing landscape in 2026 shows a significant shift towards interactive videos, with 65% of brands adopting this format to boost engagement. The average engagement rate of 48% indicates high user interaction, driven by widespread smartphone use and internet access. The annual growth rate of 18% suggests rapid adoption, positioning interactive videos as a vital component of marketing strategies across industries.

Marketing budgets for interactive videos have increased, with companies spending around BRL 150,000 (USD 28,500) annually. Over 72 million consumers prefer interactive content, highlighting its effectiveness in capturing attention and fostering brand loyalty. As digital maturity grows, Brazil's interactive video market is poised for continued expansion, offering new opportunities for innovative marketing campaigns.