Brazil's email marketing landscape in 2026 shows a strong inclination toward personalization, with nearly 80% of brands adopting tailored content strategies. The open rate has increased to 28.5%, indicating improved engagement through personalized subject lines and content. Mobile devices dominate email access, accounting for 65% of opens, emphasizing the importance of mobile-optimized email campaigns for Brazilian marketers.
The ROI from email marketing remains impressive at USD 44 per dollar spent, reflecting its efficiency in reaching Brazilian consumers. As digital maturity advances, companies are leveraging data-driven personalization to boost click-through rates and customer loyalty. The growth in personalized email practices underscores Brazil's shift toward more targeted and effective digital marketing approaches in 2026.