Botswana's digital out-of-home advertising sector has experienced significant growth, with a 12% annual increase driven by urban expansion and increased digital infrastructure. The deployment of over 2,300 digital screens across major cities and highways has facilitated targeted advertising, boosting market revenue to approximately USD 45 million. This growth reflects Botswana's increasing digital adoption and advertising shift from traditional to digital platforms.
The rising digital engagement among Botswana's population has led to higher ad spends per capita, now averaging USD 10. The digital OOH market's expansion underscores its importance within the overall media landscape, accounting for 8% of total advertising revenue. Continuous investments in digital infrastructure and mobile integration are expected to sustain this upward trajectory in the coming years.