In 2026, Bosnia and Herzegovina hosts around 45,200 websites utilizing various CMS platforms, with WordPress and Wix leading the market share at 35%. The average website development cost has increased slightly to €1,200, indicating a rise in professional website services. Mobile-optimized sites now comprise 78%, demonstrating a shift towards mobile-first digital experiences among local businesses and individuals.
The growth of e-commerce is notable, with nearly 12,500 online stores operating across the country. This trend reflects the expanding digital economy and increased consumer online activity. Website builder adoption continues to rise as businesses seek affordable, easy-to-manage platforms to establish their online presence, supporting Bosnia and Herzegovina's digital transformation and economic development in 2026.