By 2026, nearly half of Bosnia and Herzegovina's internet users utilize voice search, reflecting increased smartphone adoption and AI integration. The high volume of daily queries indicates a shift towards more conversational and quick information retrieval methods, aligning with global digital trends. Google maintains a strong dominance, making it the primary platform for voice-based search activities in the country.
Mobile devices are the preferred platform for voice searches, accounting for over three-quarters of all queries, showcasing the importance of mobile-friendly content. As digital literacy improves, businesses are investing more in voice-optimized websites and local language support to capture this growing segment, which is expected to enhance local commerce and information access significantly.